Upgrade Your World Cup Odds. Built for High-Demand
LATAM Markets.

Deliver fast, reliable and high-performance markets during the biggest tournament of the year. WSF Odds provides low-latency pricing, wide market coverage and seamless integration for operators across LATAM.
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Why Betclic evolved its props offer

Before WSF Odds, Betclic described its player and team props offer as “relatively limited and selective,” focused mainly on first goalscorer, anytime goalscorer, assists in top competitions and basic team stats such as corners and cards. Pricing relied on manual compilation and derived pricing models, which created limits around scalability, time-to-market, market consistency and pricing accuracy.

As Martin Houdbine, Chief Business Officer at Betclic, put it: “This approach worked to an extent, but it had clear limitations.”

The trigger was not simply the need for more markets. Betclic pointed to a clear shift toward more personalised and player-centric betting, while manual processes were becoming a bottleneck internally. 

“It wasn’t just about adding more markets. It was about enabling a more dynamic and engaging product experience, at scale.”

Why official data and UX matter 

For player props, the product only works if the data layer is trusted. Betclic highlighted that granular markets such as shots and passes can quickly create customer frustration if definitions or settlement outcomes are unclear. Using an official feed helps ensure consistency, reduce disputes, lower support load and settle bets faster.

Houdbine summarised the impact clearly: “It’s not just an operational benefit. It directly impacts user satisfaction, brand trust, and capacity to operate in regulated markets.”

The same applies to UX. Betclic’s focus was to make props intuitive: clear separation between match, team and player markets, relevant props surfaced first, strong integration into existing user flows and dedicated live betting display. iGB Images

Bettors are betting on stories

The strongest insight from Betclic is behavioural.

Player props are being driven by entertainment, player affinity and the wider shift toward statistics-led football consumption. Betclic noted that users increasingly rely on readily available statistics, which fuels their appetite for player props. 

Houdbine summed up the change clearly: “Users are not just betting on outcomes anymore. They’re betting on stories.” 

Those stories can be a player performance, a match scenario, a star player moment or a specific statistical expectation. Betclic also noted that props contribute to higher engagement and tend to increase the number of selections. 

At the same time, the operator remains selective. The goal is not to push hundreds of props, but to surface the most relevant and engaging ones. 

What we added before the World Cup

This is also why WSF Odds has continued expanding its football performance portfolio ahead of the tournament. 

In Q1 & Q2 2026, 68 football betting markets were added across three product groups. Alongside core additions, WSF Odds also supports extra-time props. An important layer for knockout football, where extra time can create additional high-intent betting windows.

Expanded goalscorer coverage

Goalscorer First - Incl. Substitute 
Goalscorer Last - Incl. Substitute 
Player to Outscore Score Opponent Team
Player to Score by Foot
Player to Score by Header 
Player to Score from Outside The Box 
Team First Goalscorer    
Team First Goalscorer - Incl. Substitute
Team Last Goalscorer 
Team Last Goalscorer - Incl. Substitute 
Equalizers Goal
Lead-Taking Goals
Player to Score or Assist Duo          
Early-match and match-state props
Match First Corner
Match First Foul
Match First Offside
Match First Shot
Match First Shot on Goal
Match First Yellow Card
Action and shot-detail props
Almost Goal: player to score or over 2.5 shots on goal
Player to Shoot On Goal by Foot
Player to Shoot On Goal by Header
Player to Shoot On Goal from Inside The Box 
Player to Shoot On Goal from Outside The Box 
Player to Shoot from Inside The Box 
Player to Shoot from Outside The Box 
1st half Player Cards
1st half Player Fouls
1st Half Player Offside
1st half Player Shots
1st half Player Shots on Goal   
1st half Player Yellow Card 
View More

Football revenue growth does not come from showing users more markets for the sake of it. It comes from creating more relevant betting moments inside the same match.

That is where player, team and match props become a revenue-growth tool. 

For WSF Odds, this is the role of props: not content expansion, but scalable revenue expansion.

 

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Frequently Asked Questions.

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