Together with RevPanda, WSF Odds examines how football betting is moving from traditional match outcomes to performance-based markets. The article outlines why player props and granular team statistics are gaining ground, and how operators can adapt their sportsbook strategy to meet this shift.
Core Highlights
- Football betting is expanding beyond win/draw/loss toward player, team, and match performance markets.
- The shift is fueled by reliable, real-time data and deeper statistical tracking.
- Industry data shows growing demand for player props, especially within Bet Builder and live formats.
- Live player markets and micro-betting are becoming central to in-play engagement strategies.
- WSF Odds supports this evolution with pre-match and live player, team, and match props, powered by structured data and automated pricing logic.