Our Story
WSF Odds was created in 2022 as a joint venture between Wall Street Football and TradingLab.
The idea was simple. Combine TradingLab’s hands-on sportsbook trading experience with Wall Street Football’s data science and modelling expertise, and build a dedicated football odds product focused on performance markets.
Shortly after launch, WSF Odds onboarded its first operator and began delivering pre-match and live football props. Early growth was driven by player-based markets, then expanded to team and match props using the same data and pricing framework.
Today, WSF Odds provides a broad catalogue of player, team, and match performance markets across dozens of football competitions worldwide, supporting operators with live and pre-match odds built for speed and scale.
Our Leaders
The people connecting football knowledge, data science, and trading excellence.
Giovanni is an entrepreneur with years of managerial experience at Google and an economics background. He has a passion for fantasy sports and football. His bachelor dissertation analysed football economics and his master thesis explored online gambling regulation.
Sam is an experienced commercial lead with a strong background in sportsbook sales and partnerships across Europe. He works closely with operators to help them adopt and scale WSF Odds’ performance-based markets.
Marco is a Software Engineer with a background in high-throughput, low-latency systems across e-commerce, banking and advertising. He leads the architecture and development of Wall Street Football platforms. Fun fact. Wall Street Football once sponsored his 5-aside team.
Filippo is a Data Scientist with experience across banking, insurance and IT. Passionate about football and analytics, he once worked six years at Stadio Olimpico watching countless live matches, including a Champions League final.
Emanuele is a Senior Data Scientist with a PhD in Physics and deep expertise in statistical modelling and machine learning. Fun fact: He once played a tournament final in a real stadium and scored the decisive penalty.
Luca Gugliotta is co-founder of WSF Odds and a strategic advisor to the business. He brings more than 20 years of experience in sportsbook trading, risk management, and operations across Europe, with a strong focus on football. He is also founder and CEO of TradingLab. His background spans from hands-on trading desks to executive leadership, combining practical market expertise with long-term company building.
Our Values
New features and markets continuously introduced.
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Fast customisation, flexible integrations, fast delivery cycles.
Statistic modelling, back-tested algorithms, official data feeds.
Tech + trading synergy at the heart of everything we build.
Ready to add more football performance markets to your sportsbook?
