Our Story
WSF Odds was created in 2022 as a joint venture between Wall Street Football and TradingLab.
TradingLab is the largest sports trading department in Italy, with more than 60 sports traders managing risk for leading global betting groups. Wall Street Football is a sports data and technology company focused on football, using machine learning and predictive analytics to model performance and pricing.
The idea was straightforward. Combine TradingLab’s hands-on sportsbook trading experience with Wall Street Football’s data science and modelling expertise, and build a dedicated football odds product focused on performance markets.
Shortly after launch, WSF Odds onboarded its first operators and began delivering pre-match and live football props in a plurality of territories worldwide. Early growth was driven by player-based markets and goalscorers, then expanded to team and match props and several innovative betting types often invented by WSF Odds.
Today, WSF Odds provides a broad catalogue of player, team, and match performance markets across 90+ of football competitions worldwide, supporting leading operators worldwide with innovative bets to engage users, while increasing Turnover and GGR.
Our Leaders
The people connecting football knowledge, data science, and trading excellence.
Giovanni Bertoli is Co-founder and CEO of Wall Street Football and WSF Odds. He builds focused teams around a clear product vision. He is also Chairman of Chiamarsi Bomber, an Italian media company with a community of more than 5 million football fans, and technical co-founder of Black Duck, a UK fund investing in football clubs and using artificial intelligence to improve on-pitch performance and club operations. Before WSF, he worked at Google’s EMEA headquarters in Dublin. He also founded Capital Box S.r.l. Giovanni holds degrees from LSE, LUISS Guido Carli, and the University of Rome Tor Vergata, where he graduated cum laude.
Sam is a senior sales leader with a long track record in sportsbook sales, partnerships, and B2B growth across Europe. He has held commercial roles at Betgenius, IMG Arena, BetVictor, Altenar, working with operators, platforms, and suppliers across regulated markets. At WSF Odds, he works closely with partners to launch and grow performance-based football markets.
Marco is a Software Engineer with a background in high-throughput, low-latency systems across e-commerce, banking and advertising. He leads the architecture and development of Wall Street Football platforms. Fun fact. Wall Street Football once sponsored his 5-aside team.
Filippo is a Data Scientist with experience across banking, insurance and IT. Passionate about football and analytics, he once worked six years at Stadio Olimpico watching countless live matches, including a Champions League final.
Emanuele is a Senior Data Scientist with a PhD in Physics and deep expertise in statistical modelling and machine learning. Fun fact: He once played a tournament final in a real stadium and scored the decisive penalty.
Luca Gugliotta is co-founder of WSF Odds and a strategic advisor to the business. He brings more than 20 years of experience in sportsbook trading, risk management, and operations across Europe, with a strong focus on football. He is also founder and CEO of TradingLab. His background spans from hands-on trading desks to executive leadership, combining practical market expertise with long-term company building.
Our Values
New features and markets continuously introduced.
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Fast customisation, flexible integrations, fast delivery cycles.
Statistic modelling, back-tested algorithms, official data feeds.
Tech + trading synergy at the heart of everything we build.
Ready to add more football performance markets to your sportsbook?
