iGB recently published a feature on how Betclic worked with WSF Odds to rebuild its player props offer ahead of the 2026 FIFA World Cup.
The article looks at a wider shift in football betting: users are no longer focused only on match results. They follow players, stats, in-game actions and match stories. That changes what operators need from their football product.
For Betclic, the goal was to expand beyond a limited set of player and team props, reduce manual work, speed up market delivery and create a better experience across pre-match and live betting.
The feature explains how WSF Odds supported this move with a broad football performance betting offer across player props, team and match props, and goalscorer markets. It also covers the role of official data, pricing models and trading expertise in building markets that can work at scale.
Core Highlights
- Betclic identified growing demand for more player-led and stats-based football betting.
- Manual pricing and limited coverage made it difficult to expand player props across more competitions and market types.
- WSF Odds helped Betclic add more depth across player, team and match performance markets.
- Official data plays a key role in faster settlement, fewer disputes and stronger trust with users.
- Player props now account for 20% of all football stakes across Betclic’s sportsbook.
