WSF Odds expands football markets for World Cup build-up

27 April 2026
1 min read

WSF Odds has expanded its football betting offer with a series of new market launches in Q1 2026, giving operators more ways to build deeper football products ahead of the World Cup.

The Q1 rollout focused on extending the offer across a few key areas of the game:

  • Goalscorer – Method. New markets: By Foot, By Head, Inside the Box, Outside the Box
  • Shots and Shots on Goal – Method. 12 new markets, including splits by foot, head and shot location
  • Goalscorer – Match Context. New markets: Equalizers, Lead-Taking Goals and Final Winner, focused on how goals impact the match.
  • Cards. Expanded player card markets to include goalkeepers, plus team and match red card markets.
  • Player Combos. Multi-line support added to Player to Score or Assist, plus Player to Score or Assist - Incl. Substitute.
  • First-Half Player Markets. New markets covering shots, shots on goal, yellow cards, cards, fouls and offsides in the first half.

Together, these additions give operators more ways to structure their football product around player actions and key match moments, both pre-match and in-play.

The Q1 expansion is part of WSF Odds’ broader focus on football performance betting, helping operators build offers that go beyond standard match outcome markets.

As operators prepare their football product for the World Cup, depth and flexibility matter. These launches give our partners more ways to build around player action, goal context and match events, across both pre-match and live betting. With WSF ODDS, every action of the World Cup turns into a betting market.” 
Giovanni Bertoli

Co-Founder and CEO of WSF Odds

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