iGamingFuture recently published an interview focused on the rise of football performance betting and WSF Odds’ role in this shift.
The conversation explores how betting demand is moving away from team-only outcomes toward individual player actions such as shots, passes, and fouls. These moments are increasingly treated as standalone, in-play betting markets.
In the interview, WSF Odds explains how live match actions are converted into tradable markets using official data and real-time modelling. It also addresses why performance-based betting matters for operators. These markets deepen in-play engagement, support more precise pricing, and help sportsbooks differentiate their football offering.
Core Highlights
- Football betting is moving from final outcomes to continuous in-play actions, with player and team events driving engagement throughout the match.
- Performance betting requires specialised technology. High-frequency pricing, low latency, and real-time data handling are essential for live player markets.
- Live player props introduce unique operational challenges. Substitutions, pricing coherence, and settlement speed directly affect trust and risk control.
- Reliable, scalable infrastructure is a key differentiator. Stable technology enables deeper engagement and sustainable growth in performance-driven football markets.
