WSF Odds, a B2B sports betting technology provider focused on football performance markets, has entered a new partnership with Latam Entertainment to support its growth across Latin America.
The collaboration builds on WSF Odds’ existing presence in the region. The company already works with operators and platform partners serving more than 100 sportsbook brands in South America and offers football markets across 24 LATAM competitions, including Liga Profesional de Fútbol - Argentina, Serie A - Brasil, Liga MX - Mexico, Copa America, Copa Libertadores, Copa Sudamericana.
With Latam Entertainment, WSF Odds will deepen its relationships with operators, platforms, and local industry partners in key markets including Mexico, Colombia, Peru, Brazil, and other countries across the region.
For WSF Odds, the partnership is part of a wider plan to expand its leadership in regions where football betting is central to the sportsbook experience and operators are looking for more ways to build around the game.
The first phase of the collaboration will focus on building deeper relationships with operators and platform providers in selected LATAM markets, while also supporting education around how player, team, match, and goalscorer markets can fit into existing sportsbook products.
