WSF Odds has entered into a partnership with Novus, an established iGaming technology provider offering sportsbook solutions across online and retail environments.
Under the agreement, Novus will integrate WSF Odds’ full pre-match odds feed, covering player props, team and match props and goalscorer markets, further expanding the football betting options available through its sportsbook technology.
With 10 years of experience in the betting industry, Novus provides modular technology for operators across online and retail environments. Its ecosystem includes NovusHub for aggregation, NovusBet for sportsbook operations, NovusCore for player account management and NovusRetail for retail and omnichannel betting. Built around its “Freedom to Evolve” philosophy, Novus gives operators the flexibility to adopt the technology they need without being tied to a single all-in-one stack.
The addition of WSF Odds’ specialised football feed gives Novus access to an extensive selection of pre-match markets covering individual player performance, goalscorer outcomes, team statistics and match-level events. Operators can offer more betting options around shots, passes, corners, cards and other aspects of the game, alongside traditional football markets.
For WSF Odds, the agreement represents another step in expanding its distribution through established B2B technology providers, making its specialised football markets available to a wider network of sportsbook operators.
About Novus
Novus is an iGaming technology provider with 10 years of industry experience. Its modular ecosystem spans sportsbook, aggregation, player account management, and retail and omnichannel betting, giving operators the flexibility to choose and evolve the technology they need as their business grows.
